Business plan

How to Plan A Tailored and Data Driven Digital Marketing Strategy

The logical benefits of data-driven marketing are well-established: consumer data provide invaluable actionable insights into the needs of the market that can then guide efficient and effective allocation of business resources. The problem is data analytics is a weak spot in many marketing campaigns: According to CMO magazine, 87% of marketers consider data their organizations’ […]

Business plan

Advantages of Outsourcing Call Center Customer Services

Operating a call center successfully requires an extensive investment in ongoing expenses and upfront costs. Also it demands unique skill set and involves very high and complex technology. This can distract business from focusing on their core competencies. Therefore, many organizations opt to partner with outsourcing agencies so as to satisfy their call center needs. […]