An effective marketing strategy can serve as a crucial road map for the entire business. A business strategy contains a number of key principles that outlines how a company will go about attaining these goals. Promotion is a key element in putting across the benefits of your product or service to the customers. The effective marketing strategy speaks out your brand message loud and clear to the audience.
Various promotional strategies can be used to promote and market your business depending on the goals, objectives, and priorities of your company. With the marketing and promotional activities, you can increase your brand awareness and increase customer traffic for your business.
The promotions can be done in two ways printed Ads or Digital Ads. Earlier the printed ads are the success factors for the business to reach the audiences easily and comfortably. Even we can say that the printed ads are cost effective. It can be easily understood by most people because they are already exposed to this kind of strategy.
There are many facets of traditional marketing and examples might include tangible items such as business cards, print ads in newspapers or magazines. It can also include posters, commercials on TV and radio, billboards and brochures.
Most of the business people are preferring digital technology for better customer reach. The digital ads are very popular among the entrepreneurs to expand their business. The world of digital marketing continues to evolve and as long as technology continues to advance, digital marketing will as well. Examples of digital marketing include things like websites, social media mentions, YouTube videos, and banner ads.
Most of the business people’s having their own websites. They started promoting their business in social media like Facebook, Twitter, LinkedIn. The advantage of promoting business in social media is we can set the cost as per the trends evolving among the competitors.
For example, in printing industry today the businesses increasingly look at value-add propositions to their customer communication and when blended with digital technologies, print becomes a robust multi-channel marketing and communications tool. Print solutions like Micro Print & Pack intervene to provide an end to end solution featuring seamless graphic workflow, offset printing, Corrugation, flexible printing, packaging and now met pet printing.
Many start-ups are promoting their business through YouTube by creating attractive ads about the products and services. They also writing articles about the products or services and people may conduct an organic online search or paid search finding your business on a social network or by reading content that has been published online such as a blog or an article.
One of the primary disadvantages of traditional marketing is that the results are not easily measured. But in digital marketing we can easily track the results also you can change the concept of advertisements with the new creatives as per current trends and the digital campaign can reach an infinite audience.
Even though traditional marketing still has a place, it is diminishing in our digitally-based world. For today’s businesses, it is imperative to have a website and use the social media as a medium to interact with their consumer base.