It is no secret that search engine optimization is more effective when complimented by engaging and maintained social media posts. In the past couple of years, social media platforms have been trying to keep up with each other by implementing new features every couple of months explains the Montreal SEO Expert, Herman Tumurcuoglu. Whether it frustrates users or not to constantly have to adapt, the competition in the tech market will not cease anytime soon. Despite the changes, it is important that online reputation managers keep up. New content, updates, and keeping up with the latest trends remains one of the search engine’s priorities when ranking results. Check out the most recent social media updates that you may have recently missed:
- Facebook Emoticons – Although Facebook emoticons are not that recent, their importance is, especially in online reputation management. Now, Facebook emoji reactions/emotions have become more valuable to the priority of a Facebook page or account than likes. Facebook and Google’s algorithm interpret the emojis as an even stronger social signal than a like. Why? There is a digital emotion attached to it. So far, Facebook emoji reactions/emotions have been used over 300 billion times. Thus, online reputation management social signal efforts are becoming increasingly less powerful on Facebook without the use of emoticons.
- Feed Filters – On multiple social media platforms such as Facebook, Twitter, and Instagram, you can now customize your news feed. By choosing what you want to prioritize, see first, or not see at all, these platforms are making it easy for you to get the information you want quickly and effectively. Using different algorithms and constantly refining their algorithms, your news feed are only becoming more personalized.
For more information about the trends that can boost your SEO, contact the Montreal SEO Expert today.