Customers in Singapore love buffets for different reasons. They either want good food that are served quickly and at affordable prices, or want great food variety in just one restaurant. For customers to notice your buffer promotion, the food must not only be delicious but should also be visually appealing, present the appearance of abundance, and stay hot or cold. To help you in developing a marketing plan for your buffet restaurant, here are some helpful tips.
Define what you are selling
Introduce your buffer promotion by defining what type of food are you offering. Discuss whether the buffet will focus on a certain cuisine such as Chinese food, Asian dishes, or if it offer a variety of food choices. You also want to mention if you feature often meals or food that are not commonly found in buffets. Look for what makes your buffet unique and focus on that in your marketing plan. Incorporate the type of food product and your target customer’s expectations into a consistent message in your every marketing strategy. Emphasize what makes your restaurant unique amongst your competitors.
Research on what is appealing to your target audience
Know what your audience wants and what they are interested in. Families with kids will visit a buffet that has a wide variety of food choice to please everyone’s taste, from their eldest to their youngest. Seniors may choose a buffet that serve smaller portions. You can also look into the current buffet competition in the market to know the latest trend. This will also give you an opportunity to see what’s missing in the competition or what’s not being offered in other restaurant and use it to your advantage. Don’t limit your restaurant into offering just one type of cuisine. The competition in fast food restaurants, casual restaurant and more should be considered so you know how to compete with them.
Serve different food everyday
If you have frequent visitors and you serve the same food every day, they may start looking for other buffet restaurants that serve the same type of cuisine but with more variety.Offer differenttypes of entrees on a regular basis so you can give your regular customers something to look forward to every time they visit. You can be consistent in the ingredients you use, such as meat, vegetables, or bread. This should apply in your other restaurant branches so customers will get the same services regardless of whether they visit your main branch or not.
Use the right advertising strategy
Do a lot of research to know which is the best platform to place your advertisements. Are you targeting seniors or families? Then you might want to advertise in local magazines or through TV advertisements. Are you after millenials, groups, or couples? Then be sure to maximize your social media sites to reach them. If you want cheaper ways to promote your business, the Internet is always a good option to reach your audience. Just know when is the best time to run these ads so it will reach the right type of audience. You might also consider using special events like a tie-in with an organization to add more ways to advertise your business.
If you are looking for ways to promote your buffet restaurant in Singapore, do not hesitate to contact Weeloy. They offer exciting ways to help customers book a restaurant. Visit their website not to learn more about their services.