The SEO world is filled with a number of clients, of which everyone has their own nicknames for. Each client has their own particular quirks. For instance, you could be writing up a proposal template for your SEO client when they would suddenly call and make drastic changes that will have you scrap everything you’ve already worked so hard for. Understanding your clients’ peculiarities can help you manage them better and provide maximum customer satisfaction in the end.
We’ve put together a list of every SEO client imaginable so you know who to go for, who to reasonably tolerate, and who to avoid at all costs.
- The “Expert”
Emphasis on the quotation marks. This kind of client pretends like he knows everything by latching on to a specific word and continually spouts nonsense about it in a smug fashion. This will bring you back to your school days when the know-it-alls have just come out of English class with new words added to their vocabulary, and are finding new and annoying ways to squeeze them in regular conversations.
- The All of Nothing Client
This client will stop at nothing to get what he wants, even if it is out of reason. Even if his site is already performing nicely and taking on a reasonable pace of growth, this client will not stop pestering you until his exact word-per-word objectives are reached.
- The Debbie Downer
This specific client, for some reason, simply hates everything. Did you just recommend an SEO solution? He hates it. Just finished with some new design templates? He remains unmoved, hates it very much. Any suggestion you make? Absolutely not, he hates it. It’s very easy to get frustrated at this type of client, as all you have going on are seemingly everything he hates. The best thing you can think of is probably something he doesn’t hate as much, but may not necessarily be the best course of action to take from a professional standpoint.
- The Flatterbut
You have probably dealt with worse clients, but the Flatter but is a different kind of beast. These are clients who flatter you, but…follow up with something remarkably less pleasant. What hurts the most about this kind of client is that you will be lulled into a false sense of security, then sent hurtling back to the earth when things don’t turn out correctly—just because the client isn’t upfront with their comments regarding your service.
- The Procrastinator
This client will sometimes be enthusiastic when you speak to them, but once the conversation is over, it will be very difficult to get a hold of them. Need some material for the website? Sorry, maybe tomorrow. The worst kind of procrastinator is the one who is supposed to pay you. Come for your money? Oops, I have some excuse, maybe next payday!
- The Old-Fashioned One
This client seems to have either fallen into a wormhole only to rejoin us.It’s as if he little clue of a modern website looks like and insists that you make him something that looks like it was stitched together in the 90’s. Sometimes some of these clients will trust you and let you open their eyes to all the wonderful design possibilities of modern web design and SEO. Other times they will put their foot down and grumpily refuse and you are forced to cringe as you make the designs.
- The Hurrywart
This client will unload a titanic task upon you one afternoon and expect it to be done after a day. He will constantly let you know that you have to submitit on time. No explanations. No questions asked. They will not care about your boundaries or your personal time andthe project is paramount above all these things. The good thing is that after you’ve finished you’ll be filled with an overwhelming sense of accomplishment for completing such a feat.